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Social Media Management · Syracuse, NY

Stay Visible to Customers. Without Lifting a Finger.

You are busy running jobs in Liverpool, Camillus, and across CNY. You do not have time to write posts, design graphics, and stay consistent on Facebook and Instagram. We do all of it for you, every single month, so your business stays in front of the people who matter most.

Facebook and Instagram handled for you
Written for your trade, not generic filler
Starting at $199/month
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Smith Plumbing & Heating
Facebook · Liverpool, NY
Posted Today
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Hot water heater acting up? Don't wait until it fails completely. We're serving Liverpool, North Syracuse, and Cicero this week with same-day water heater installs. Call us before it becomes an emergency. 📞

👍 47 Likes
💬 12 Comments
↗️ 8 Shares
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Before and after from a drain cleaning job in Camillus yesterday. Customer had been dealing with slow drains for months. Fixed in 45 minutes. ✅

✍️ Written and posted by Thompson Marketing

Your Past Customers Are on Facebook. Your Future Ones Too.

Social media does not replace word of mouth. It amplifies it. When you are consistently showing up in feeds, you become the business people think of first when they need your service or when someone asks them for a recommendation.

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Referrals Happen in Comments and Shares

When a homeowner in Fayetteville sees your before and after post and tags their neighbor who just mentioned needing a roofer, that is a warm referral that costs you nothing. Consistent posting keeps those moments happening.

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Consistency Builds Trust Over Time

A business that posts regularly looks like a business that is busy, professional, and not going anywhere. A page with the last post from 14 months ago raises questions. We make sure you always look active and in demand.

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Local Content Gets Local Reach

Posts that mention Liverpool, Cicero, Camillus, and other CNY towns get shared by local community groups and residents. That organic reach puts your name in front of people in your exact service area for free.

Content Written for Your Trade, Not a Generic Template

We do not recycle the same posts across every client. Every piece of content is written specifically for your business, your industry, and your service area in CNY.

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Before and After Posts

The most engaging content for any trade business. We write the caption, you send the photos. These posts consistently drive the most comments and shares.

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Seasonal Promotions

Spring HVAC tune-ups, fall gutter cleaning, winter emergency services. We match your content to what customers in CNY are thinking about right now.

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Tips and Education

Quick tips relevant to your trade build authority and get saved and shared. A plumber posting "how to shut off your water in an emergency" becomes the trusted expert in the area.

Review Spotlights

We turn your best Google reviews into shareable graphics that reinforce trust and encourage more customers to leave their own reviews.

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Team and Behind the Scenes

People hire people they trust. Posts featuring your crew, your trucks, and your day-to-day build the kind of familiarity that turns a stranger into a loyal customer.

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Local Community Content

Posts that reference local events, neighborhoods, and CNY landmarks get shared by community groups and expand your reach to people who have never heard of you yet.

Everything Handled. Nothing on Your Plate.

You approve. We execute. Here is exactly what happens every month.

1
Monthly Content Calendar

At the start of each month we send you a full calendar showing every planned post with copy and graphics. You review, request any changes, and approve. Then we handle the rest.

2
Written Copy for Every Post

Every caption is written in your voice, for your trade, mentioning your specific service area. No copy-paste filler, no generic motivational quotes that have nothing to do with your business.

3
Graphic Design and Formatting

We design branded graphics and format your photos to look professional across both Facebook and Instagram. Every post is sized and styled correctly for the platform it lives on.

4
Scheduling and Publishing

We schedule and publish everything at the optimal times for your audience. No gaps, no missed weeks, no "I forgot to post this month." Consistency is the whole point.

5
Hashtag and Local Targeting

We use location-specific hashtags and tags for CNY towns and community groups to maximize organic reach with people in your exact service area, not just your existing followers.

6
Monthly Performance Summary

Each month we send you a simple summary of reach, engagement, and follower growth so you can see your presence building over time. No confusing dashboards, just the numbers that matter.

Simple Monthly Plans. No Long Contracts.

Pick the plan that fits where your business is right now. All plans are month-to-month and include full content creation, scheduling, and reporting.

Stay Active

For businesses that just need to stay consistently visible without going dark.

$199/mo
Month-to-month. Cancel anytime.

  • 8 posts per month (2 per week)
  • Facebook and Instagram covered
  • Trade-specific written copy
  • Branded graphics and photo formatting
  • Monthly content calendar for approval
  • Monthly performance summary
Get Started →
Stay Dominant

For businesses that want maximum visibility and a full content machine running every week.

$549/mo
Month-to-month. Cancel anytime.

  • 24 posts per month (6 per week)
  • Facebook, Instagram, and Google Business Profile
  • Trade-specific written copy
  • Branded graphics, Reels scripts, and Stories
  • Monthly content calendar for approval
  • Review spotlights and seasonal promotions
  • Local community content and tagging
  • Comment monitoring and engagement support
  • Monthly strategy call included
Get Started →

Bundle social media with Local SEO or website design and save. Ask us about bundle pricing on your consultation call.

Up and Running in Your First Week

Getting started takes less than an hour of your time. After that we handle everything month after month.

1
Onboarding Call

We spend 30 minutes learning your business, your services, your tone, and what you want to be known for in the CNY market.

2
Access and Setup

You grant us page access for Facebook and Instagram. Takes about five minutes. We handle all the technical setup from there.

3
You Approve the Calendar

We send your first month's content calendar for review. You request any tweaks, approve it, and we take it from there. No surprises.

4
We Post Every Week

Content goes out on schedule every week, every month. You get a performance summary at the end of each month and we repeat the process.

Common Questions

It helps and we encourage it, but it is not required. We can use stock photos, branded graphics, and review spotlights when you do not have job photos to share. That said, real photos of your work perform significantly better than stock imagery, so we always recommend snapping a few shots on your jobs and sending them over whenever you can.
Yes. During onboarding we learn your tone, your preferences, and how you communicate with customers. We also review your existing posts and any customer reviews to understand how people talk about your business. Every post goes through your approval before it publishes, so you always have final say on anything that goes out under your name.
No contracts. All plans are month-to-month. We ask for 30 days notice to cancel so we can wind down any scheduled content properly, but you are never locked in. We earn your business every month by doing good work.
All plans cover Facebook and Instagram. The Stay Dominant plan also includes Google Business Profile posts. If you want to add TikTok or NextDoor, ask us on your consultation call and we can discuss options depending on your industry and audience.
Our social media management plans cover organic content only. If you want to run paid Facebook or Instagram ads, that is a separate service we can discuss. For most local service businesses in CNY, consistent organic posting combined with a solid Google presence drives better ROI than social ads, but it depends on your goals and budget.
Social media is a long game. You will likely see engagement and follower growth within the first 30 to 60 days. The bigger benefits, like referrals coming in because someone saw your posts and tagged a neighbor, tend to build over 3 to 6 months of consistent posting. The businesses that stick with it see the biggest results. That is exactly why we make it easy enough that there is no reason to stop.

Stop Going Dark. Start Showing Up Every Week.

Book a free consultation and we will show you exactly what consistent social media looks like for your trade and your service area in CNY.

Get a Free Consultation → Book a Call Directly