Backlinks are one of the most important elements of SEO, but how many do you need to rank higher in Google? The answer depends on a few factors, such as your website’s quality and relevancy, the strength of the backlinks themselves, and a variety of other variables. Learn more about effective link-building strategies and tactics here.
Understand the Types of Links That Work For SEO.
It’s essential to focus on building the right types of backlinks rather than simply a high volume in order to improve your SEO. Quality matters more than quantity when it comes to backlinks and many different placements can be used – everything from blog comments, social media posts, and even webinars. Focus on creating high-quality link opportunities that are both relevant to your content and valuable for viewers.
Monitor Your Backlink Profile for Quality & Quantity
Once you’ve created a few backlinks for your website, it’s important to monitor your progress. You can use tools like Google Search Console or Ahrefs to keep track of the quality and quantity of backlinks pointing to your website. The number of existing links can range from low to high depending on your niche and competition level, but make sure they are coming from high-authority domains with an established reputation in order to maximize the SEO benefits.
To check your backlinks, use this backlink checker.
Keep Track of Your Competitors’ Backlinks & Strategies
Even though there is no specific number of backlinks you need to ensure Google page one position, monitoring your competition can help you understand the focus of their link building. Knowing what kind of backlinks they’ve gained and where they have gotten them from can give insight as to what methods are successful in your industry and therefore which ones could be beneficial for you to use as well.
To do competitive research, try this competitor research tool.
Be Strategic & Consistent with Your Linkbuilding
As with any part of your digital marketing strategy, it is important to have a well-thought-out plan with specific goals and clear objectives. This doesn’t necessarily mean that you have to stick rigidly to these goals, but having them in place will help focus your beacons and provide direction when needed. As part of this process, it’s essential to ensure the backlinks you do build are of high quality and relevant to your target SEO keyword – otherwise, they may even harm your rankings. With consistently updated content and strategic link-building, you’ll soon be seeing the fruits of your labor!
Keep Up with Google’s Algorithm Updates and Adapt Accordingly
Google’s algorithm is constantly changing, which means it’s essential to keep track of the updates being made to Google in order to stay ahead of the game. One tactic that works well for staying on top of changes is adapting your link-building efforts as these come – ensuring your SEO keyword strategy is up-to-date with new ranking factors and trends. For example, this might mean adding multiple keywords into one link so that you can target more phrases or evaluating your portfolio of current backlinks to make sure they are still relevant.
For more tips on SEO and backlinking, read What is Backlinking in SEO? and Understanding the Different Types of SEO and Why They’re Essential.