What are Backlinks in SEO and How Do I Get More?

Backlinks are an essential aspect of search engine optimization (SEO). They show search engines that other websites find your content to be valuable and relevant, which in turn increases visibility and traffic to your website. In this blog post, we’ll cover everything you need to know about backlinks in SEO: what they are, why they matter, how to check them, how to obtain more backlinks, the different types of backlinks available to you, as well as strategies for dealing with bad backlinks.

What is a Backlink in SEO?

A backlink, also referred to as an “inbound link” or “incoming link,” is an indirect link from one website to another. Backlinks are important in search engine optimization (SEO), since they demonstrate to search engines that other websites find your content valuable and pertinent. The more high-quality backlinks a website has, the higher its likelihood of ranking well on SERPs (search engine results pages).

To read more about backlinks, check out Building Backlinks: Guide to Successful SEO

Why Are Backlinks Beneficial for SEO?

Backlinks are essential for SEO because they convey to search engines that other websites find your content to be valuable and pertinent. When a website links back to it, they’re effectively endorsing its quality. Furthermore, backlinks can increase website visibility and traffic by driving more organic search engine traffic.

According to a study by Moz, backlinks are one of the top ranking factors in Google’s algorithm. In fact, research revealed that the number of unique domains linking to a page has an incredibly strong correlation with rankings.

How Can I Check My Backlinks?

There are a few tools you can use to check your backlinks, such as:

Google Search Console

This free tool from Google provides insight into your website’s performance in searches, including details about backlinks.


An invaluable SEO tool that allows you to check your backlinks and analyze those of competitors.

Moz Link Explorer

This service gives valuable insights into your website’s backlink profile, such as the number of links and quality.

Just simply add your domain name to any of these backlinks checkers and they will run a full analysis for you.

How Can I Gain More Backlinks?

There are several strategies you can employ to obtain more backlinks, such as creating high-quality content: When you produce valuable and captivating material, other websites are more likely to link back to it.

Guest posting: 

Reach out to other websites in your industry and offer to write a guest post for their website. This can help you gain a backlink and boost your visibility.

Broken link building: 

Discover broken links on other sites and offer to replace them with links to your own content.


Reach out to other websites in your industry and request they link to your content.

What Are the Different Types of Backlinks?

Backlinks come in several forms, such as natural backlinks – these are links earned naturally without any effort on your part.

Manual Backlinks: 

Manual backlinks that are acquired through outreach or other manual efforts.

Editorial Backlinks: 

These are links included within an article’s body, rather than in a sidebar or footer.

Nofollow backlinks: 

Backlinks with a “nofollow” tag inform search engines not to follow the link.

Dofollow backlinks: 

Backlinks that do not contain a “nofollow” tag pass along link juice to their linked page.

Are Some Backlinks Good and Others Bad?

Yes, certain backlinks can be classified as either “good” or “bad.” Good backlinks come from reliable sources that are relevant to your content; on the other hand, bad links usually originate from low-quality or spammy websites.

Google warns that poor backlinks can negatively impact your website’s SEO by lowering its search engine rankings or leading to penalties. As such, it is essential to focus on acquiring high-quality backlinks from reliable sources in order to boost performance and avoid penalties.

If I Have Bad Backlinks, How Can I Remove Them?

If you have bad backlinks, you can try to eliminate them by reaching out to the website owner and asking them to take down the link. If that doesn’t work, Google’s Disavow Links tool may be used as a last resort; it allows Google to ignore those links when assessing your website’s backlink profile. However, note that this should only be used as an absolute last option after having attempted manual removal of bad links first.

In summary, backlinks are an important factor in SEO and can greatly impact your website’s search engine rankings. By focusing on acquiring high-quality, relevant backlinks from reputable sources and monitoring your backlink profile regularly, you can help improve your website’s visibility and traffic. Remember to also be cautious of bad backlinks and take steps to remove them if necessary. By following these tips and strategies, you can strengthen your website’s backlink profile and help your content reach a wider audience.

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