Email marketing is a form of digital marketing that involves sending promotional emails to a group of people who have previously expressed interest in your product or service. It is a great way for businesses to reach out to their target audience and build customer loyalty.
Small businesses use email marketing because it is affordable and has the potential to reach a large number of people who have previously expressed interest in your product or service. Email marketing campaigns are often automated, making it easy for businesses with limited resources to manage them.
In this article, you’ll learn seven simple ways to grow your email marketing list quickly.
1. Add an opt-in link to your email signature
A simple way to get more subscribers is to add a link to yours and your employees’ email signatures. It can be a simple hyperlink that leads to a landing page where the user can sign up for your email list.
It’s more natural for contacts your company is having conversations with to sign up for your email list. By putting a link in email signatures, it makes it quick and easy for your contacts to sign up and start receiving special deals and offers!
2. Create and promote a contest on social media
A contest is a great way to grow your email list. The best part is that you don’t need to spend a lot of money on it.
One of the most popular ways to create an online contest is through social media. You can use social media to create a free giveaway that requires an email to enter. When they add their email, you can add a button to sign up for more offers and contest in the future.
Here are some tips for creating a successful giveaway:
– Make it easy for people to find your contest by promoting it on social media and adding a link to the giveaway in your bio.
– Keep the prize relevant, so people will feel like they’re winning something of value.
– Run promotions with a variety of prizes – not just one type of prize.
– Offer different ways for people to enter, like commenting or liking your posts or following you on Instagram.
3. Use a call to action button on your business’ Facebook page
On your business’ Facebook page you can add a call-to-action button that directs people to your landing page or a gated resource that requires an email to view.
The call to action button allows users to be directed to your page without having to leave Facebook.
4. Add a Linktree in your Instagram bio
Linktree is a simple way of linking to various resources on your instagram bio. This allows you to share multiple links in one place and lead the user to different resources.
You can link to multiple resources, like your website, blog, social media accounts and even gated pages that require an email or a landing page to your newsletter.
5. Post snapshots of your newsletter on LinkedIn
People on LinkedIn are always looking for new ways to stay up-to-date with the latest trends in their industry. One of the best ways to do this is through email newsletters from a company that creates relevant content.
Sharing sneak peaks of your newsletter on LinkedIn can entice people to subscribe, as they see what they’re missing out on.
6. Add opt-in forms to your website
Adding opt-in forms to your website is a great way to collect information from your visitors. This will allow you to add them to your mailing list and send them updates on events, products, or services that you offer. Opt in forms should be found near the top of your website, on the sidebar, or at the bottom of each page.
The form should be short and easy to fill out so that your don’t drive people away. The best information to get is their name, email address, and company (if you sell B2B)
7. Add QR codes to your marketing material
QR codes are barcodes that can be scanned by smartphones to access more information. They are popularly used for marketing purposes because they allow people to sign up for a mailing list with just a scan of their phone, without having to type in any information.
Marketers who use QR codes in their materials have found that they have an increased conversion rate and lower cost per acquisition.
QR codes are most often used on business cards, flyers, posters and brochures. They can also be put on t-shirts and other wearable items like hats.